The platform is an instrument of the European Commission to support SMEs. It was implemented through EISMEA, the European Innovation Concil and SMEs Executive Agency, as part of the Horizon 2020 Framework. Any member of a European SME can register.
All library content was developed by trainers and consultants of the culture consultancy Hofstede Insights. The tools were developed in collaboration with the world's most renowned cross-cultural researchers, Misho Minkov and Gert Jan Hofstede.
CUBE IN is part of a much larger project that includes virtual as well as physical learning circles that are organized throughout Europe as well as in emerging economies and are also free for participants. Register to learn more.
In Chinese culture, the rules of storytelling and narrative differ from those we practice in Europe. Our webinar explores how a global marketer needs to adjust its approach when telling a story in marketing communications. The webinar focuses on the demands of communication in a high context culture - one where place, status, and personal identity play a bigger role in commercial narratives.
Is the usage of AI and Big Data rare in Nigeria? How important is here success? Start our quiz on Nigerian culture and innovation and find out more!