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Successfully innovate in emerging markets.

Maximise your potential in emerging economies by taking culture into account.

The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.

TEST
Yourself
Choose from a selection of quizzes and self-assessment tools - are you ready?
 
LEARN
about Culture
Read texts on country cultures and topics related to business and innovation.
 
 
 
ATTEND
a Webinar

A different topic every month. Check the calendar.

NEW QUIZ FORMAT - CHECK THE LATEST CULTURE AND INNOVATION QUIZZES ON INDIA AND BRAZIL

CUBE IN 2.0 brings lots of new content and new formats. We started adding new quizzes. They come in a new, more playful format and they are more innovation-oriented. Test your knowledge on culture and innovation in INDIA or BRAZIL and share the results to spread the word!

BUILDING TRUST IN RUSSIA

This webinar gives you a better understanding of the mechanics behind what is Trust, why we need it and how to build Trust in Russia and with Russian business partners. Watch the recording by clicking "Read more".

VIETNAM WEBINAR - ICT TRENDS AND HOW TO SUCCESSFULLY ENTER THE MARKET

CUBE IN Southeast Asia webinar series: “Vietnam - ICT trends and how to successfully enter the market in collaboration with SEA IPR SME Helpdesk  was held earlier this year. Click "Read more" to watch the recording.

REMOVING CULTURAL BARRIERS TO INNOVATION - WEBINAR ON APRIL 29

What are the cultural barriers to innovation? What changes are needed in order to ensure sustainable growth by innovation? What are the current innovation, adaptation and digitalization developments due to the SARS-CoV-2 crisis?