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Filter the documents by selecting your target country or topic of interest from the field above. Countries not listed are out of the scope of this project. If you'd like a country to be included in a future version, please use the forum to let us know.

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Brazil Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Brazil. It will also give advice on best practices for starting and developing an innovative business venture, considering Brazil’s context.
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Colombia Innovation Opportunities

Opportunities, challenges and tips for innovating in Colombia!
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Doing business in Brazil

This document will give you detailed insights into some aspects of doing business in Brazil. The aim of the document is to understand how to effectively interact with Brazilians in a business context.
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Doing Business in Chile

This document will give you insights into some aspects of doing business in Chile such as finding partners, behaviour in meetings and building trust. The goal is to understand how to effectively interact in general business context.
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Doing business in Kenya

This document will give you detailed insights into some aspects of doing business in Kenya. The aim of the document is to understand how to effectively interact with Kenyans in a business context.
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Doing business in Nigeria

This document will give you insights into some aspects of doing business in Nigeria. The goal is to understand how to effectively interact in the business context.
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Doing business in Peru

This document will give you insights into some aspects of doing business in Peru. The goal is to understand how to effectively interact with Peruvians in general and in business context.
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Doing business in Qatar

This document will give you insights into some aspects of doing business in Qatar. The goal is to understand how to effectively interact with Qatar in general and in business context.
Webinar

Innovation Landscape in Brazil

This webinar brings together the expertise in the innovation of ENRICH Brazil and the Cultural expertise of a Brazilian expert consultant of Hofstede Insights.

They discuss the current STI landscape and the implication and best practices when doing business in Brazil.

 

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Knowledge on Kenya

Can ethnical background affect business in Kenya? How is the ICT sector in this country? Take this quiz and find out more about the culture and innovation in Kenya!
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Leading in India

In this article, we will look at what leadership style works in India, which cultural values play a role behind the scenes and some key factors that you must learn to become a successful leader in India.
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South Korea Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in South Korea. It will also give advice on best practices for starting and developing an innovative business venture, considering South Korea’s context.
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Turkey Innovation Opportunities

Opportunities, challenges and tips for innovating in Turkey!
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Knowledge on Brazil

How do the negotiations in Brazil look like? What are the most innovative sectors? Would you like to find out more about this interesting country? Take the quiz!
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Doing business in Indonesia

This documents will give you pointers about finding a partner, managing people, conducting and planning meetings. It ends with a short case study example to illustrate some of the most important on what are the most important aspects of Indonesia culture.
Webinar

How to be successful in Colombia?

Join our speakers in the CUBE IN webinar about Doing Business in Colombia, the initial gateway for the Colombian market. In this webinar, you will not only learn more about the intricacies of entering the Colombian market, but you will also get further insights into sectors offering potential investment opportunities for foreign companies.

 

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India innovation opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in India. It will also give advice on best practices for starting and developing an innovative business venture, considering India’s context. 
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Chile Innovation Opportunities

Opportunities, challenges and tips for innovating in Chile!
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Doing business in Bangladesh

Regarding culture-related issues, the following three topics are vital for a successful start in beginning a business relationship with Bangladeshi partners.
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Doing Business in Malaysia

This document will give you insights into some aspects of doing business in Malaysia. The goal is to understand how to effectively interact in general and in business context.
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Doing Business in South Africa

This document will give you insights into some aspects of doing business in South Africa. The goal is to understand how to effectively interact with South Africans in general and in business context.
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Doing Business in South Korea

Korea or the Republic of Korea (ROK) has a highly competitive business environment and is one of the favourite markets among foreign investors due to the widespread use of English and the thriving economy. This document will give you insights into some aspects of doing business in South Korea. The goal is to understand how to effectively interact with South Korea in general and in business context.
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Doing Business in Thailand

This document will give you insights into some aspects of doing business in Thailand. The goal is to understand how to effectively interact with Thais in general and in business context.
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Doing Business in the Philippines

The Philippines is one of the most dynamic countries in the Pacific. Due to the ease of using English in business, its strategic location, a high number of skilled Filipinos and overall good governance, this country is one of the best business partners you could have in Asia. Read more to find detailed insights into the aspects of doing business in the Philippines.
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Doing Business in Vietnam

This document will give you insights into some aspects of doing business in Vietnam. The goal is to understand how to effectively interact with Vietnamese in general and in business context.
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Egypt Innovation Opportunities

Opportunities, challenges and tips for innovating in Egypt!
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Iran Innovation Opportunities

Opportunities, challenges and tips for innovating in Iran!
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Malaysia innovation opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Malaysia. It will also give advice on best practices for starting and developing an innovative business venture, considering Malaysia’s country context.  
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Meetings and behaviour in business context in Brazil

If you are looking to establish successful business relationships in Brazil, this document might offer you some initial guidelines on how to navigate key cultural aspects, and show up in a way that is conducive to effective meetings.
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Mexico innovation opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Mexico. It will also give advice on best practices for starting and developing an innovative business venture, considering Mexicos’s context.
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Nigeria Innovation Opportunities

Opportunities, challenges and tips for innovating in Nigeria!
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Online Learning in Higher Education for Technological Development in Indonesia

Online learning has become one of the sought after means of education. Many universities have begun entertaining the idea of transitioning to an online system of education, breaking free from the shackles of traditional brick and mortar education. In this document, you´ll learn about the problems of going online, how the face of education in Indonesia is changing and what it means to the traditional universities that depend on physical infrastructure, as well as what are the possibilities for EU investors. 
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Pakistan Innovation Opportunities

Opportunities, challenges and tips for innovating in Pakistan!
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Peru Innovation Opportunities

Opportunities, challenges and tips for innovating in Peru!
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Qatar Innovation Opportunities

Opportunities, challenges and tips for innovating in Qatar!
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South Africa Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in South Africa. It will also give advice on best practices for starting and developing an innovative business venture, considering South Africa’s context.
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Thailand Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Thailand. It will also give advice on best practices for starting and developing an innovative business venture, considering Thailand’s context.
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The Philippines innovation opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in the Philippines. It will also give advice on best practices for starting and developing an innovative business venture, considering the Philippines’s country context.
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Understanding climate change and innovation in the Philippines

Why should I read this document? This document provides an understanding of the climate change in the Philippines, the impact on its economy and environment. It also discusses the government actions being executed, and types of innovative solutions that can be applied to address the climate issues.
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Understanding the Tourism Industry in Phuket, Thailand

Tourism plays a critical role in the economic development of Thailand. This document provides a brief insight into the tourism industry in Phuket, Thailand, top destinations, the underlining challenges and the path forward.
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Understanding Vietnam's rise to economic transformation

This document gives an overview of the economy and business environment in Vietnam, describes the leading industries and what challenges are facing, and how is the country making to economic transformation in the past decade. 
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Vietnam innovation opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Vietnam. It will also give advice on best practices for starting and developing an innovative business venture, considering Vietnam’s country context.
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About Argentina

In this profile, our experts have compiled the most important information for you to start doing business in Argentina. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About Saudi Arabia

In this profile, our experts have compiled the most important information for you to start doing business in Saudi Arabia. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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Attract, retain and find employees and partners in Peru

  The following document will help you understand how the cultural logic works in Peru in regards to hiring and managing employees, as well as the relationship with partners.
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Attract, retain and find employees in Kenya

Patterns for hiring, retaining and motivating employees can be quite challenging when setting up a business in Kenya. Most commonly heard issues are: finding skilled personnel, high turnover of personnel, strikes and internal conflict among personnel. This article will give you a headstart on these issues and will outline what is expected from a ‘good manager’. The author of this article is a development sociologist and a consultant on intercultural management, with a specialization on Africa. She has lived and worked on the African continent for ten years and, living in the Netherlands today, she visits the continent regularly, both for business as well as for private affairs.
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Bangladesh Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Bangladesh. It will also give advice on best practices for starting and developing an innovative business venture, considering Bangladesh's context. 
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Building Trust and Relationship in Kenya

Trusting relationships form the prerequisite for any successful business. However, how to build trust in a foreign country is always challenging and very often a road full of ups and downs.  In this article, you will get the basic, often unwritten, rules that apply in Kenya. The author of the article is a development sociologist and a consultant on intercultural management, with a specialization on Africa.
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Building Trust and Relationships in Mexico

Mexicans crave equanimity, harmony and connection. It is easy to oversee this because on the surface they may appear to be disengaged, aloof, and even master procrastinators. This document has been written by an interculturalist who lived and worked in Mexico for 20 years, followed by 10 years in its neighboring state of Texas.
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Building Trust and Relationships in Nigeria

This document provides valuable insights for foreign businesses intending to expand to Nigeria. It gives some guidelines on building trust and strong relationships with decision-makers and key business targets.
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Can you Lead in India?

A Swedish carmaker opened an assembly plant in Pune, India. Adrian, who has been a highly successful manager in Sweden, was sent to India to set up and lead a team of engineers. He planned to recreate the team culture and working practices that had yielded brilliant results and motivated the whole team in Sweden. He believed in creating and enabling an atmosphere for his team where everyone puts forward their ideas and issues, and together they agree on a way forward for the whole team. He would consult with all layers of his team, above and below, to make sure everyone had their say before decisions concerning them were made. He never felt the need to follow up or chase his team, as once the decision was made, everyone went on with their tasks until they needed some help, or it was completed. If there was an issue, he expected the team members to show up at his door and ask for his help. This way of working was both accepted and expected by Adrian and his team in Sweden without the need to ever talk about it. Before Adrian travelled to Pune, India, he used the help of his Indian colleagues to select his team members. He would be directly leading a team of 12 engineers. On his first day in the plant, Adrian set up a team meeting with his new team. He had years of experience setting up and managing new teams. After the initial introductions around the table and sharing some of his experiences from Sweden, Adrian went straight to business, asking the team to share their ideas on how they would like him to run the team and share their best practices. The team was quiet and looked at each other. Thinking maybe they did not understand the question, he repeated himself but with the same result. He tried to probe further by asking individuals, but most of the responses he received were more questions than suggestions. He was taken back by this, feeling that maybe they were not as competent as he had expected. Over the coming weeks, Adrian was getting surprised every day; some surprises he liked, others he did not. He understood that team meetings were very quiet, and he had to do most of the talking. This improved after a few weeks, but still, the communication wasn’t fluid enough for him. He did not like that every time he tried to ask for feedback and analyse further into ongoing issues during team meetings, the concerned individuals were quiet and even uncomfortable. He was happy that all his team members were always positive about taking over a new task, and everyone helped each other during projects. But he had some experiences where the assigned task was not completed on time, and he was not told about the potential delay until the deadline was around the corner. His team worked hard, and it was common for them to spend time at work beyond the usual working hours. During one project, his team was working with the Swedish design team to produce and test a new car part. This project was of a high strategic value to the company. Adrian was on two days' holiday. During his absence, the Swedish team asked the team in Pune to make minor adjustments to the design and re-create the product. When he came back, he found his inbox full of escalation emails from the Swedish team. They were not happy that the Indian team did not deliver any work, even though they acknowledged the need for it during their meeting. Adrian set up an emergency team meeting and condemned his whole team for being unprofessional and letting everyone down. The whole team felt disappointed as they did not understand what the issue was. They had merely waited for Adrian to take the important decision. The senior management were also not happy with the outcome of the project and started doubting Adrian’s value in leading the team in India.    After 6 months into his role, Adrian decided to move back to Sweden. He was left questioning his leadership and management style that had worked so well for years, but he just could not replicate the results in India.
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Changing Business Landscape of India

The Indian business scenario is interestingly dynamic and constantly changing. This changing landscape together with a complex national culture, which is driven by an interesting mix of western and eastern values, begs the business leaders and professionals to acquire greater insights and understanding of Indian business and, more importantly, Indian way of conducting business, for their growth and success in this country. This article attempts to look at different scenarios in the Indian business landscape as well as the need to recognize the critical role culture plays in succeeding in these environments.
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China Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in China. It will also give advice on best practices for starting and developing an innovative business venture, considering China’s context.
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Customer needs and behaviour in Nigeria

Nigeria is Africa’s largest population and largest economy. In a sense, it is the continent’s backbone. This document provides useful insights for foreign businesses intending to expand to Nigeria. It gives some guidelines on what the Nigerian consumer expects from providers of products and services and insights to what would benefit businesses that are curious about what and how to sell there.
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Doing business in Argentina

The famous actor, Ricardo Darín, refers to his country: “Argentina remains the same, countries are built over time; We are gymnastics champions when it comes to going through crises and surviving them and being reborn; who knows if that will not be our main characteristic: being reborn all the time. We are a people with many hopes. I am hoping to get out one more time later”.
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Doing business in Pakistan

This document will give you insights into some aspects of doing business in Pakistan. The goal is to understand how to effectively interact with Pakistanis in general and in business context.
Webinar

Doing business in Qatar

Are you interested in Doing business in Qatar or pursuing a partnership in the area?

This webinar provides you with an overview of the cultural values and advice on how to enter the market or form partnerships in the region.

Download webinar slides

 

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Doing business in Saudi Arabia

This document will give you insights into some aspects of doing business in Saudi Arabia. The goal is to understand how to effectively interact in general and in a business context.
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Doing Business in Singapore

This document will give you insights into some aspects of doing business in Singapore. The goal is to understand how to effectively interact with Singaporeans in general and in a business context.
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Doing business in Tanzania

This document will give you insights into some aspects of doing business in Tanzania. The goal is to understand how to effectively interact in the business context.
Webinar

Expanding to South Korea: Explore the Dynamic and Innovative Culture

In this webinar about South Korea, organised in collaboration with the Global Cosmetics Cluster-Europe, we focus on understanding the Korean market and the importance of adapting the business models to it.

The first speaker Alex Eunkyeong Yu guides you through the intricacies of Korean culture. You will learn how traditional Korea has shifted into a dynamic, innovative and entertainment driven society. As an experienced executive coach and organisational development consultant, Alex focuses on the cultural challenges and consumer behaviour European businesses need to be aware of to succeed in this market.

One example of a successful European business on the Korean market is MARTIDERM. The second speaker, Sylvain Gleizes, give us a glance of what his company experienced while expanding to South Korea. He shares insights into how important it is to adapt the business model to the local market, select the appropriate sales channels and also what impact internationalisation can have on the innovation back home.

 

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Find, Attract and Retain Employees in Malaysia

Many foreign or multinational companies replicate HR policies and management practices from headquarters at their overseas operations not only because it is easier to ‘lift and shift’, but also with the good intention of infusing a common corporate culture and maintaining equality across all its operating units around the world. However, not being sufficiently aware of and taking into account cultural differences between the country of its headquarters and its overseas operations at best results in human resources not being leveraged to their full potential, and at worst results in tensions between management and employees with the potential to escalate into challenging labour issues. This article aims to provide an insight into the mindset of Malaysian employees and what one may encounter when managing employees in Malaysia.
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Finding business partners in Kenya

Carving out a route within an unknown, at times volatile environment like Kenya is challenging. This article will deal with how to find reliable business partners and clients, which is one of the keys to success. The author of the article is a development sociologist and a consultant on intercultural management, with a specialization on Africa. She has lived and worked on the African continent for ten years and, living in the Netherlands today, she visits the continent regularly, both for business as well as for private affairs.
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Global Virtual Teams

The goal of the webinar is to make participants better equipped to successfully conduct virtual meetings in an intercultural environment.  The webinar will provide you with the required tools to successfully manage, be better prepared and meet the aims and objectives of a meeting. Download webinar slides here
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How to win a business assignment in Nigeria

The goal of this document is to give some specific details on how business is conducted in Nigeria and to give a few pointers on how to do it. It shares what should be highlighted and some aspects of Nigerian culture that might help you win a business assignment.
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Innovation as an opportunity

Innovation can sound like a topic that’s both simple and complicated. Many think it’s something that only the companies aiming to innovate should be doing while others feel most companies should be innovative but might struggle to see concrete opportunities in it. This document serves as a source of inspiration and ideas for SMEs, with a focus on how to leverage innovation as an opportunity.
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Innovation in Argentina

Argentina is the second-largest country in South America, after Brazil, and also has the second-best economy in South America. The country is a member of the Group of 20 (G20), an intergovernmental forum that brings together the world's 20 most powerful economies. Test your knowledge about innovation in Argentina!
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Innovation in Bangladesh

Is it easy to set up a business in Bangladesh? What are the most promising sectors for SMEs? Take our Cube In quiz and learn about innovating in Bangladesh!
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Innovation in Chile

Is Chile an attractive country for investment? Does the government provide a good support for start-ups? Take this quiz and learn about innovating in Chile!
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Innovation in Indonesia

What are the Start-up opportunities in Indonesia? Which is the fasted growing sector? Try out this quiz and learn more about the innovation opportunities in Indonesia!
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Innovation in Saudi Arabia

Saudi Arabia, also referred to as the Kingdom of Saudi Arabia, is the world's second largest oil producer and the largest oil exporter. It controls the world's second largest oil reserves, according to the U.S. Energy Information Administration. The Kingdom is categorized by the World Bank as a high-income economy with a high Human Development Index and is the only Arab country to be part of the G20 (Group of Twenty) economies.
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Innovation in Singapore

The Republic of Singapore, a city-state island off the coast of the Malay Peninsula, is one of ASEAN's fastest-growing nations. According to UNCTAD's World Investment Report 2021, Singapore is the world's fourth-largest beneficiary of FDI inflows, behind only the USA, China and Hong Kong. Learn more in our quiz!
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Innovation in South Korea

How do chaebols play a role in the South Korean market? What are the most attractive industries for foreign businesses? Find your answers in our quiz about innovation in South Korea!
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Innovation in Tanzania

The United Republic of Tanzania is located in the African Great Lakes region in East Africa. Tanzania is one of the fastest-growing economies in East Africa and became the second-largest economy in East Africa by 2020. Following two decades of sustained growth, Tanzania also reached an important milestone in July 2020, when it formally graduated from low-income country to lower-middle-income country status. Tanzania’s achievement reflects sustained macroeconomic stability that has supported growth, in addition to the country’s rich natural endowments and strategic geographic position. In the World Bank Doing Business Report of 2020, Tanzania ranked fourth among the East African Community for ease of doing business.
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Innovation in Thailand

What drives tourism in Thailand? Does the monarchy interfere in the economy? Find your answers in our quiz about innovation in Thailand!  
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Inshalla – Project Management Across Saudi Arabia and Germany

Otto is a German project manager who has just moved from Hamburg to Riyadh to run a large-scale, theme park project in collaboration with a Saudi family business. His experience as a project manager includes a few complex projects in Germany and other European countries, and he prides himself for always exceeding expectations in terms of completing work on time and within the prescribed budget. Thus, he has arrived in Saudi Arabia with a distinguished record of achievement as a project leader.  The Saudi project is Otto’s first outside Europe, and he is excited to travel to the Middle East and have the experience of living there for the two years that it will take to complete the project. Otto and his company are confident that the project needs a manager with just such a record to achieve success and open the door for more lucrative operations for Otto’s company in Saudi Arabia and other Gulf Cooperation Council (GCC) countries. His first meeting with members of the Saudi family and their senior management team, however, proves to be disappointing for Otto. Expecting an extended session at which he would present his detailed plan, including milestones for progress and potential areas of concern, instead, he finds himself at a dinner with lots of small talk about almost everything except business. The next few days are stressful for Otto as he tries to meet with senior managers to discuss the details of the project. Again, the conversations are not focused on business, with a great deal of friendly discussion about Otto’s family and various personal matters. For their part, the Saudi support staff keep saying “Inshalla” (God willing) in response to the issues that Otto raises, though nothing seems to happen.  As the days go by, Otto becomes increasingly worried about his lack of results with the members of the Saudi team and requests a meeting with the Saudi general manager. His request is granted, and when he arrives, he is greeted by Abdullah, an athletic man in his mid-thirties, and his father, the firm’s founder, Majid. During the meeting, Otto voices his frustration with the Saudi team’s lack of responsiveness and unkept promises, and he leaves feeling satisfied that, at last, someone is listening to him.  The following day, Otto receives a call from his company’s headquarters instructing him to return to Europe for “discussions”. The following week, he was informed that he had been removed from the project and replaced by another manager.
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Knowledge on India

What are the most lucrative and innovative sectors for the startup ecosystem in India? Do people from India appreciate punctuality less than Europeans? Not sure about the answers? Take this CUBE IN quiz and learn more!  
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Knowledge on Malaysia

How does the decision-making process work in Malaysia? Is it difficult for a foreigner to start a business in Malaysia? Test your knowledge of Malaysian culture and innovation in our quiz and learn more!
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Knowledge on Mexico

What should you keep in mind while negotiating with Mexicans? Is Mexican "machismo" only a myth? Test your knowledge of Mexican culture and innovation in our quiz!
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Knowledge on Nigeria

Is the usage of AI and Big Data rare in Nigeria? How important is here success? Start our quiz on Nigerian culture and innovation and find out more!
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Knowledge on Pakistan

How important are facts and figures while working on a deal with a Pakistani business partner? What are consumers' decisions in Pakistan based on? Test yourself and find out more about Pakistani culture and innovation!
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Knowledge on Peru

What is the major barrier for the development of Peru's innovation capacity? Is hiring a family member problematic? Take this quiz about Peru and learn more!
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Knowledge on Singapore

Is Singapore more innovative than the United States of America? Is it illegal to chew gum in Singapore? Try out this quiz and learn more about Singaporean culture and business!
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Leadership style in China

In the context of Chinese people management, a very important point that needs to be made is that, when it comes to the relationship between executives and employees in China, one must be very careful not to misunderstand the dynamics of Chinese hierarchy. 
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Managing Chinese employees

The different ways of thinking and of seeing the reality of the Chinese, coupled with the collectivistic and highly hierarchical character of Chinese society, creates such a peculiar cultural environment that it becomes essential for foreign managers to change their views on how to manage people by adapting their models to the Chinese reality. For Western companies especially, just sticking to the way they are used to working in the West will simply not work.
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Meetings and behaviour in business context in India

As with most matters in this highly diverse and contrasting culture, knowing your place in the cultural mosaic that is India is crucial. The goal of this document is to give some specific details on how to behave in business context and in meetings in India, what to do and what to not do.  
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Negotiation in China

The goal of this document is to give some specific details on how negotiations  are conducted in China and give a few pointers on how to do and win it. What should be highlighted and some aspects of Chinese culture that might help you win.
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Negotiation in India

This article attempts to provide insights into how Indian Culture and working practices of Indian organizations influence the negotiation process in India. This document also highlights potential pitfalls and derailers a businessperson particularly from the western world should try to stay clear of while dealing with his counterpart from India. It explores ways to make the negotiation process more effective from Indian cultural nuance perspective, leading to a possible Win.
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Negotiation in Kenya

Negotiating in a foreign country (and possibly a foreign language) is always a big challenge:  what are the rules of the game? 
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The concept of face in China

Doing business overseas is not easy. Besides dealing with trade, finance and other regulatory issues that must be observed and tackled, it pays off to be informed about your target destination’s cultural idiosyncrasies and be prepared to deal with intercultural differences to avoid unnecessary communication breakdowns. In this article, you will learn more about mianzi, the concept of face in China.
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The Trust Factor

Why do we trust? Why should we care about trust? Why do some societies trust more than others? This document will give you some insights.
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Where innovation meets culture

Why should I read this document? 
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Knowledge on United Arab Emirates

How diverse is the economy of the UAE? What cultural influences are present in the UAE culture? Try out the quiz and learn more about the United Arab Emirates!
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Knowledge on Turkey

How much do you know about negotiating with Turks? Which are the most developed sectors? Take the quiz and find out more about Turkey!
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Building trust and relationships in India

Trust and relationships often have different meanings in different cultures and for Europeans doing business in India, this difference in meanings may be more pronounced than otherwise. This document, written by an Indian interculturalist living in India, gives useful guidelines on how to approach trust and relationships in the subcontinent.
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Find, Attract and Retain employees and partners in India

The document gives pointers about finding the right employees and partners for your business, what their motivators are, what the ideal management style is and how to establish and maintain a relationship with the team.
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Knowledge on China

What is the "Belt and Road initiative"? Have you already heard about "Guanxi"? Try our CUBE IN quiz about China and learn more about the culture and innovation environment!
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Customer needs and behaviour in India

With 1.3 bn people whose affluence is growing exponentially, India is an attractive market for consumer goods and services providers the world over. Who is the quintessential Indian consumer and what does he expect when he spends money? What cultural peculiarities does one keep in mind while targeting the Indian consumer? 
Webinar

Doing business in India

A fast developing economy, a growing middle class and a very young workforce in India has made global businesses vie for a piece of the Indian pie. However, for these very reasons, India can be a complex cultural puzzle to solve, especially due to its extremely heterogeneous population. Generational, linguistic, professional, religious and socio-economic differences within the country make it a glaring mosaic of contrasts, paradoxes and mazes and understanding these can be key to succeeding in the country.

Join Divya Susan Varkey and Nadir Karanjia, Associate Partners of Hofstede Insights in India, to learn more about the nuances of Doing Business in the Indian Subcontinent.

 

Webinar

Doing Business in Nigeria and the African Continent

Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?

This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent.

Download webinar slides

 

 

Webinar

Vietnam - ICT trend and how to successfully enter the market

The outlook for Vietnam’s information and communication technology (ICT) market is strong at an average growth rate of 8 per cent between 2016 and 2020. The ICT industry (especially software and services) is expected to grow tremendously as Vietnam has emerged as a production centre for both IT hardware and services such as software development outsourcing.

The Vietnamese Government has identified ICT as a key sector contributing to the country’s development and has devised a Master Plan for Information Technology. This plan specifies targets for 2020 and aims at turning Vietnam into an advanced ICT country. The government has pledged to invest approximately US$ 415 million from the State Budget in the ICT sector by 2020.

In this webinar, attendees are invited to listen to the presentations about ICT trends in Vietnam, how to successfully enter the Vietnamese market and about protecting IPR. The webinar was held in collaboration with the SEA IPR SME Helpdesk project.

 

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Knowledge on Vietnam

Is it complicated for foreign companies to reach the Vietnamese market? How to behave during the first meeting with Vietnamese business partners? Take the Cube In quiz and test your knowledge on this Southeast Asian country!
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Agricultural innovation in Henan province

In this document, you can find information about agricultural innovation and business development in Henan province.
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Aquaculture in Tanzania

This document provides an overview on the aquaculture and opportunities for innovation in Tanzania. 
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Attract, Retain, and Find Employees and Partners in China

The goal of this document is to give foreigners pointers on what they will encounter when hiring and managing people from China. Understanding people management in different cultural contexts is very important before going abroad.
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Building Trust and Relationship in South Africa

This document gives specific details on building trust and relationships in South Africa, with a few pointers on dos and don'ts. It also highlights aspects of South African culture that might help foreigners build strong bonds to support their business goals.
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Building trust and relationships in China

The first thing to know when doing business in or with China is that China is a relationship-based society and therefore relationships come before business and not the other way around.  
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Combating Energy & Water Demands through Innovation in Turkey

  This document detail the most relevant issues that Turkey is currently facing with regards to energy and water, resources which are in critical need of replenishment to ensure Turkey remains a diverse and thriving country. 
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Consumer Needs and Behaviour in China

Since the 1978 ‘reform and opening’ policy, China’s market has expanded exponentially with multiple foreign investors entering the market. Some international businesses are reluctant to enter the Chinese market as they do not understand the market, culture, and consumer behaviour. Consumer trends can vary from region to region and between different consumer groups. This document will take a look at the impact of national culture on consumer expectations and behaviour within China.
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Customer needs and behaviour in Kenya

This document aims to give specific details on customer needs and behaviour in Kenya. This document will provide a few pointers on do’s and don'ts; and what you should focus on within the various aspects of Kenyan culture to achieve your business goals.
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Customer Needs and Behaviour in Pakistan

The prime objective of this document is to provide useful insight into Pakistan’s economic and cultural profile. The intent is to provide awareness of Pakistan’s cultural sketch to help identify appropriate strategies that can appeal to Pakistani consumers and in turn provide sustained success in Pakistan.
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Digitalisation in Pakistan

  Overview The Covid-19 pandemic had a severe impact on countries all around the world - and Pakistan is no exception. Covid-19 was held responsible for a loss of over Rs 3 trillion to the national income in 2020 in the Economic Survey of Pakistan 2019-2020. 
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Digitalisation in Pakistan

  Overview The Covid-19 pandemic had a severe impact on countries all around the world - and Pakistan is no exception. Covid-19 was held responsible for a loss of over Rs 3 trillion to the national income in 2020 in the Economic Survey of Pakistan 2019-2020. 
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Doing Business in Egypt

This document will give you insights into some aspects of doing business in Egypt. The goal is to understand how to effectively interact with Egyptians in general and in a business context.
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Doing Business in Iran

This document will provide you with historical and cultural insights of Iran as a country and how it has shaped some of the aspects of doing business in Iran. The goal is to aid the reader in understanding how to effectively interact with Iranians in both business and leisure context.
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Doing Business in Turkey

This document will give you insights into some aspects of doing business in Turkey. The goal is to understand how to effectively interact with Turks in general and in a business context.
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Doing Business in Turkey

This document will give you insights into some aspects of doing business in Turkey. The goal is to understand how to effectively interact with Turks in general and in a business context.
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Doing business in United Arab Emirates

  The Three most important things for doing business in the United Arab Emirates  
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E-commerce and its growth in Mexico

This document provides an overview of the e-commerce sector in Mexico, detailing its growth and opportunities for future development.
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e-learning China 2018

    Nĭ hăo Welcome to this introductory e-learning on doing business in China! Here you will learn about different aspects of the Chinese culture in order to be better prepared, develop opportunities and achieve your business objectives most efficiently in China or with the Chinese.  Keep in mind that your learning experience will be enhanced by taking advantage of the wide range of tools offered by the platform such as the forum and the tools.
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E-Learning India

In this e-learning, you will learn from your hosts Divya and Nadir will teach you the "why" behind some of the most frequently encountered issues and give you tips and tricks for a successful venture in India.
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e-Learning Introduction to Intercultural Management

This introductory course is a source of inspiration and imagination for professionals working in international businesses, institutions and organizations. In the following pages, we will help you understand the impact of culture on your daily life and how to work effectively and confidently despite differences in culture and experience. In addition, you will gain a better understanding of Hofstede’s 6-D model, a practical and scientifically-based tool for intercultural management. 
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Enabling ICT based Businesses in South Africa

This document is focused on providing insights to enabling ICT based business opportunities and challenges in South Africa. The document provides a short overview of enabling ICT based business opportunities and challenges in South Africa.
Webinar

Entering the Kenyan Market

In this webinar, we have explored Kenya's changing economic landscape, highlighting how international firms or organisations can benefit from emerging opportunities and what intercultural differences they need to be mindful of while entering the market. Watch the recording where our speakers Okey Okere, VP of Hofstede Insights Africa, Erick Ngala, cross-industry business advisor in Kenya, and Bob van der Bijl, Managing Director at ABC Advisory and Consultancy Limited, will guide you through the important issues impacting effective business transactions and international collaborations between Kenya and European countries.

 

 

The webinar was organised in collaboration with EEN, HIBO and NABC.

EEN: The Enterprise Europe Network provides support for Small and Medium-sized Enterprises (SMEs) with international ambitions. The Network's aim is to help businesses innovate and grow internationally. The Network is active in more than 60 countries worldwide. It brings together 3,000 experts from more than 600 member organisations. 

More information at https://een.ec.europa.eu/ & https://een-north.nl/

HIBO: Hanze International Business Office, a platform operating from the Hanze University of Applied Sciences in The Netherlands. We advise and support start-ups and SME's with expanding their international ambitions, product development and digital presence locally and internationally. We focus on inter-regional development by making use of student - expert lead projects in collaboration with research initiatives.

More information at www.hanze.nl/HIBO

NABC: The Netherlands-African Business Council (NABC) is the leading organisation for trade and investment facilitation for Africa in the Netherlands. At NABC we believe that the Dutch private sector has a prominent role to play in the sustainable development of the African continent. Therefore, NABC’s purpose is to inform, inspire, catalyse and connect businesses with Africa’s opportunities and to assist businesses in making confident decisions about when, where and how to do business in Africa. The NABC today leads a network of nearly 250 engaged and diverse members and has access to a community of over 10,000 African and European businesses, institutes, government entities and others interested in doing business in Africa. For more information visit www.nabc.nl.

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Expanding water infrastructure in Colombia

This document provides an insight into Colombia's on-going issues regarding pollution, poor distribution and unimpactful water infrastructure. The goal is to expand the reader's knowledge on the on-going issues and give ideas for potential improvement and involvement.
Webinar

Exploring Business Culture in Mexico

In this webinar, our expert speakers explore the intricacies of business culture in Mexico. Watch the webinar and learn more about the challenges and complexities of entering the Mexican market while gaining insights into sectors that offer potential investment opportunities for foreign companies.

 

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How has digitalized farming and innovation in agriculture saved farmers from poverty in India?

This document provides an overview of how digitalized farming and innovation in agriculture have enhanced productivity and helped Indian farmers mitigate poverty.
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How to manage across cultures

    This webinar explores Cultural Intelligence as a critical mindset and skill set for managing across cultures. We will discuss how to master three aspects of being a culturally intelligent global leader, which include: openness, curiosity, and knowledge.
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How to win a business assignment in China

  The goal of this document is to give some specific details on how business is conducted and to give a few pointers on how to win business assignments in China. For further reading see the related articles as follows:   Attract, Retain and Find Employees and Partners in China Consumer Needs and Behavior in China Dealing with the Government and Legal hurdles in China  Meetings and Behaviour in a Business Context China’s Country Profile   
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How to win a business assignment in India

The goal of this document is to give some specific details on how business is conducted in India and give a few pointers on how to do and win it. What should be highlighted and some aspects of Indian culture that might help you win. 
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How to win a business assignment in Kenya

Why should I read this document?    This document aims to give specific details on how to conduct business in Kenya and provide a few pointers on succeeding at winning business in the country. It also highlights some aspects of the Kenyan culture that one could leverage in winning business deals or opportunities.   Important!   
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ICT in Singapore

This document provides insights into the digital capital of Asia, Singapore. The goal is to give the reader an overview of the ICT development and opportunities in Singapore's ICT sector.
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India and Machine Tools: Learning Circle for European SMEs

As a part of CUBE IN, ICUnet developed a training and mentoring package for European SMEs that want to reach out to emerging markets like India. This Learning Circle taking place in Bangalore was about India and the Machine Tools sector.  
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India – a land of many contradictions

India is vast. India is diverse. Hearts of 1 billion people, with numerous ethnicities and large differences in socio-economic conditions, may all beat together, but their aspirations, dreams, demands, and expectations are varied. ‘Diversity in unity’ being the mantra here, navigating India and the Indian business landscape needs a multidimensional view. This document attempts to provide the readers with these varying perspectives, and contradictions that influence society and business in this great land with 5000+ year old civilization. 
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India – a land of many contradictions

  One size does not fit all. True in every sphere of real life; truer and more critical in conducting business in a vast country with many stories!  
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Indian Jugaad - Learning Circle for European SMEs in the Mobility Sector

As a part of CUBE IN, ICUnet developed a training and mentoring package for European SMEs that want to reach out to emerging markets like India. Seven European SMEs participated in this Learning Circle about Indian Jugaad in the mobility sector in Mumbai and Bangalore.       
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Innovation acceleration during economic downturns in China

In this document, you can learn more about China’s innovation ecosystem and its characteristics, as well as about the EU-China innovation collaboration.
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Innovation and business in the Greater Bay Area in China

In this document, you can find information about innovation and business development in the Greater Bay Area, Including the business activities and the EU contributions in this region.
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Innovation in Egypt

What is Egypt's Vision 2030? What is the start-up situation in Egypt? Try out our quiz and learn more about Egypt!
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Innovation in Robotics and Automation: Learning Circle for European SMEs in China

As a part of the CUBE IN, ICUnet developed a training and mentoring package for European SMEs that want to reach out to emerging markets like China. This Learning Circle taking place in Tianjin and Shanghai was about robotics and automation.  
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Introduction to Intercultural Management

The 6-D Model Professor Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture. He defines culture as “the collective programming of the mind distinguishing the members of one group or category of people from others”. The application of this research is used worldwide in both academic and professional management settings.
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Investment in Tourism in Saudi Arabia

This document provides the reader with an overview of the tourism market of Saudi Arabia and focuses on the opportunities and potential for investment.
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Is your organisation ready to go international?

    In this webinar, Piotr A. Gryko, Senior Associate Partner at Hofstede Insights,  asked the question, "Is your organisation ready to go international?"
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Learning Circle about Solar industries in Mexico

As a part of CUBE IN, ICUnet developed a training and mentoring package for European SMEs that want to reach out to emerging markets like Mexico. In this Learning Circle, SMEs discovered an innovative solution for the foreign market of solar industries in Mexico.
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Learning Circles for European SMEs - China

Within the overall project “Capturing innovation impulses from emerging economies”, EISMEA organized learning circles for European SMEs innovating in emerging markets. Here you'll find materials and recordings of the programme Learning Circles in China.
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Learning Circles for European SMEs - India Jugaad

Within the overall project “Capturing innovation impulses from emerging economies”, EISMEA organized learning circles for European SMEs innovating in emerging markets. Here you'll find reports and recordings of the programme Learning Circles in India Jugaad.
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Learning Circles for European SMEs - Mexico

Within the overall project “Capturing innovation impulses from emerging economies”, EISMEA organized learning circles for European SMEs innovating in emerging markets. Here you'll find materials and recordings of the programme Learning Circles in Mexico.
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Managing wastewater treatment in India

India has the second largest population in the world. As the country races towards a more developed economy, one of the casualties has been the deteriorating state of the environment. Rapid industrialisation has, unfortunately, increased pollutants in the surrounding areas. One of these pollutants is wastewater. In this document, you will find information about innovation and current development of wastewater treatment in India, and also more about business activities in wastewater treatment in India and the contribution of EU in India.
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Meetings and behavior in business context in Mexico

  If you are looking to establish successful business relationships in Mexico, this document offers some key guidelines on how to navigate key cultural aspects, and show up in a way that is conducive to effective meetings.
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Meetings and behaviour in business context in China

China is a beautiful and diverse country with many customs and norms that are quite subtle and can be missed by even the most savvy business person. The goal of this document is to give some specific details on how to behave in business context and in meetings in China, what to do and what not to do.
Webinar

Negotiating Across Cultures

Adapting to local styles of doing business is often the difference between success and failure. 

In this webinar will Jean-Pierre Coene and Marc Jacobs, authors of the book Negotiate like a local, give you the keys to adapting your style and to understanding the underlying reasons for "why" we act the way we do.

 

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Negotiation in Nigeria

This document provides valuable insights for foreign companies intending to do business in Nigeria or with Nigerians. It gives some guidelines on building trust and strong relationships with decision-makers and key business targets. 
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Negotiations in South Africa

With the third-largest economy in Africa, abundant natural resources, and a robust emerging market, doing business in South Africa is increasingly very attractive to foreign investors. This document contains vital elements that will enhance successful South African business negotiations.
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Opportunities for European SMEs under Egypt’s Vision 2030 Agenda

This document provides insights into Egypt's market and its opportunities for partnerships and investment in their national agenda, "Egypt Vision 2030".
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Optimisation of Irrigation in Central Chile

This document provides insights into the irrigation infrastructure of Chile and expands on possible opportunities for investment and partnerships.
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Prospect of Hydroelectricity as a Potential Substitute for Non-Renewable Energy – India

This document will offer a brief overview of the current hydroelectric power industry and its development in India. Here you can find information on trends and applications of hydroelectric power development and on how the EU has contributed to this sector in India. 
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Prospect of smart cities using Internet of Things (IoT) - UAE

This document gives an overview of smart cities development in UAE, describes the opportunity and challenges of IoT applied in smart cities and provides the best practices and projects of the Smart Cities in UAE.
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State of Water Supply and Water Facility in Rural and Urban Areas in Vietnam

With this document, you will learn more about the water management sector in Vietnam and it will help to identify available opportunities. You can find here information about the relevant policies for development of the water supply and the water infrastructure in Vietnam, more about business activities and EU contributions in the sector.
Webinar

STI (science, technology and innovation) Landscape in China

This webinar was conducted in cooperation with the project ENRICH.
ENRICH is a global network of centres and hubs that promotes the internationalisation of European science, technology and innovation (STI).

Please find more information about ENRICH under http://china.enrichcentres.eu/.

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Strengthening the Design and Capacity of the Transportation Sector in Peru

The economy of Peru has been doing modestly well with an average growth rate of 5.9% over the past decade and has consistently outperformed its neighbours. Nevertheless, it could have done better, an efficient transportation sector helps in the expansion of the national markets and enables integration of economic systems.In this document you will learn more about Peru´s transportation sector and the EU-Peru regional cooperation.
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Technological development and advancement in the Silicon Dragon – China

In this document, you can find information about technological development and advancement in BAT (China's three tech giants Baidu, Alibaba, and Tencent). You will also learn more about business activities and EU contributions in China. 
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The Business Prospect of Green Transportation in Peru

This document provides an overview on green transportation with special attention to the global Electronic Vehicle (EV) market and Peru’s current position. The document is specifically designed for EU investors who want to further their understanding about business prospect for green transportation in Peru or Latin America, and3 for related businesses who operate in the EV market in Peru and elsewhere.
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The Explainer: Reverse Innovation

A 2-minute video with a simple explanation of what Reverse Innovation is.  
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The future of electric vehicles in Malaysia

In this document, you can find information about innovation and current development of electric vehicles in Malaysia, and about relevant stakeholders and their actions that are contributing to the development of this sector in Malaysia.
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The Impact of Disruptive Innovation to Businesses in India

In this document, you will learn more about the innovation ecosystem in India and EU-India collaboration in innovation. You will also find here more insights on the best practice of local businesses particularly related to disruptive innovation.  
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Trend and Application of Green Technology Innovations Development in China

In this document, you can find information about trends and applications of green technology innovations development in China.
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Understanding China deeper: From business culture to its innovation enhancement

Are you interested in learning more about doing business in China? In this webinar, you will have the chance to learn more about the do´s and don’t´s on doing business in China and the innovation landscape of China. Our two expert speakers, Xia Wenhuan and Richard Deng, will focus on the existing supports systems (strategy, initiatives, programmes, funding, etc.) to encourage and initiate innovation among Chinese businesses and how this attracts European companies to consider on doing business in China.
Webinar

Unveiling Innovation & Culture in the Middle East

In this webinar, our expert speakers will guide you through the intricacies of doing business in the Middle East. Amer Bitar and Omar Shroof will talk about the cultural aspects of doing business in this region as well as the innovation environment and trends.

This webinar was organised in collaboration with the Chamber of Commerce in Luxembourg, Enterprise Europe Network, B2Fair, and Expo2020 Dubai UAE-Luxembourg as a part of the Virtual follow -up day of the Connecting Business, Creating Growth Dubai World Expo 2020.

 

 

 

Unveiling Business Culture & Innovation in the Middle East from Luxembourg Chamber of Commerce on Vimeo.

Tools

Winning Business in Nigeria

  A German construction company, Hoch Engineering Co, wanted to grow its market in Africa. Having gained considerable ground in the Kenyan and South African markets, they decided to bid for a building contract for a public service agency in Nigeria. The project could potentially pull in a chain of other construction projects in the country, and the company was very keen on winning it. They had their best hands put together the proposal. The proposal highlighted, in great detail, the entire project approach, the quality and durability the company would be providing and their success stories on similar projects in other countries. Two months after sending their proposal, they did not hear back from the agency. The company persisted for several months to get updates on their bid, but they never heard back from the agency. About four months after the submission, the South African partner invited Hoch Engineering’s owner and CEO, Antón, to give a keynote speech at a business launch event in Nigeria. Coincidentally, the head of the government agency, Mr Hassan, was also attending the event. Antón immediately planned to meet with the head of the agency about their bid. He was introduced to the head of the agency by the event host (Hassan’s friend), and he got a meeting as planned. At the meeting, Antón quickly began to highlight the potential benefits that the agency would derive from awarding the contract to Hoch Engineering and how they had offered the best price in the industry. Mr Hassan appeared pleased with Antón’s presentation and assured him that he would speak to the bid selection committee about giving Antón’s company the highest preference. At the end of the meeting, Mr Hassan invited Antón to an event that the agency was hosting the next day. Antón asked to be excused from the invitation as he had not planned it in his itinerary and returned to Germany confident that Hoch Engineering would win the business. One week after his trip, he received an email saying that his company’s bid was unsuccessful.
Webinar

Doing business in Malaysia and Indonesia

Have you been considering investing in an Indonesian and Malaysian business or pursuing a partnership with an Indonesian or Malaysian firm?

This webinar will provide you with an overview of Indonesian and Malaysian cultural values and will explain how they apply specifically to business interactions.

Tools

Mexican on a mission (Mexico, Chile, Germany)

After more than a decade operating in several Latin American countries through a fragmented network of distributors, a German high-performance sports apparel manufacturer decided that it was time to attain majority ownership of the regional businesses and shift to a model of subsidiaries. In Mexico, the firm moved in aggressively to buy out the existing joint venture between three major wholesalers and consolidate the country’s operation under the leadership of very capable Mexican executives who knew the industry inside out. The transition was swift and efficient, and the big bosses in Germany were optimistic about replicating the success throughout the region over the course of the next 18 months. A task force was formed in order to identify key learnings from Mexico and outline best practices for systematically converting seven other markets to an ownership-based model. Members of the task force identified three strategic priorities to be followed in each and every market:   Relaunch the brand through a multimedia campaign by heavily emphasizing its German origins and technological superiority Sign endorsement deals with the most prominent local athletes and other top celebrities  Invite key retailers and their spouses to a sales and marketing convention to be held during a week-long cruise in the Caribbean    The company decided that Chile should be next, in part due to the country’s economic stability and high purchasing power per capita, but also because the contract with the local distributor was about to expire. This was a 3rd-generation family-owned company that had been a business partner for many years, so it was not easy to part ways with them. But the Germans were fully committed to taking over and pursuing their ambitious growth plans. Following some deliberation, and in the spirit of achieving the best possible outcome, it was decided that Mexico’s Commercial Director, Francisco “Paco” Lopez Sordo, was the person best suited to lead the Chilean transition and integration. After all, he had been instrumental in making things happen in Mexico. And if he had done well in the region’s second-largest economy, his supervisors figured, Chile would not pose much of a problem for him. They offered Paco a juicy expat deal and he was truly excited, not just for the promotion but also because this would be his first experience living and working abroad.    Upon arriving in Santiago, Paco’s mandate seemed very straightforward. First, he would need to assemble a team whom he could trust. Second, he would make sure to deliver against the three strategic priorities. He was asked to report back to headquarters in six months.
Webinar

"Radars and Flowers" - Cultural artefacts and influences in aerospace defence engineering

How is national culture embedded in cutting-edge aerospace technology? 'Radars and Flowers' provides an introduction to examples of international aerospace technology and engineering with national culture influences at its core and how this has influenced design, production and operation. In our webinar, we will mainly focus on the MENA region.

Register for the webinar today!

 

Webinar

Building Effective and Collaborative Partnerships for Business or Social Projects in Africa

Watch the recording of our webinar, and you will learn more about how to leverage culture to successfully collaborate on new ventures or projects in Africa. European SMEs can use Hofstede's 6-Dimensional model on culture to quickly establish the right understanding and build trust with their potential partners on the continent. Our speaker, Okey Okere, managing director of Hofstede Insights Nigeria, illustrates this through case examples comparing selected European and African countries. In the second part of the webinar, Myriam Munezero, the Chairperson of Think Africa, presents Think Africa's professional service and talk more about sourcing and utilizing local knowledge with a focus on the development of African countries.

 

Webinar

Agri-business Innovation in Latin America – Cooperation and User Centric approaches are key success factors

The innovation and digital transformation of the agribusiness sector in Latin America is undoubtedly evolved rapidly throughout recent years. The characteristics of the business environment, as well as the cultural aspects in the different countries of the region, are crucial in obtaining a thorough understanding of this sector.    

This webinar organised in collaboration with ENRICH Brazil illustrates how the agribusiness sectors have been reformed through the galvanizing impact of digital transformation in Latin America, especially in Brazil. The speakers of this webinar are Mr Daniel Langue, Innovation Manager at Bosch Latin America who talks about Agri-business Innovation in Latin America and Mr Christian Filli, Associate Partner of Hofstede Insights, who provides cultural insights of doing business in Latin America

 

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Arab world and the Middle East

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
Tools

Southeast Asia

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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Building Trust and Relationships in Southeast Asia

As a group culture, in Southeast Asia building trust and long-term relationships are essential elements to ensure successful business dealings. Without the knowledge to navigate relationship-oriented cultures, business dealings will most likely be short lived and very likely fail.
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Building trust and relationships in Latin America

The built of a relationship is an imperative condition for a successful business in Latin America. Nevertheless, the process of building relationships in Latin America is long and unique. This document intends to provide essential elements for this. 
Webinar

Intellectual Property Rights and Business Internationalization in SEA

When targeting new geographies, business investments are highly conditioned by how clear and settled ownership environment and intellectual property protection rules are. How can businesses protect their value while expanding globally? This webinar gives some insights on:
  • Importance of Business Internationalization for European SMEs
  • Agreements and Initiatives for Protection of Intellectual Property Rights in Portugal, EU and Singapore
  • Snapshot of the current intellectual property practices in Southeast Asian Nations
  • Cultural aspects and their influence in market penetration in Southeast Asia
  • Testimonial of a Portuguese SME in Singapore

Tools

Latin America

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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Negotiation in Southeast Asia

This document will highlight some aspects of Southeast Asian culture and give a few pointers that will help you succesfully conduct negotiations in Southeast Asia.
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Attract, Retain, and Find Employees and Partners in Southeast Asia

Understanding people management in different cultural contexts is very important before going abroad. What motivates one culture can demotivate another, and thus managers need to understand the differences from country to country or they will not be able to attract and retain staff successfully.
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Consumer Needs and Behaviour in Southeast Asia

When companies decide to globalise their business, they need to research intrinsic motivators in each market segment. Assuming that consumers behave the same in different markets can lead to cultural blunders and can be disastrous for any business.
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Customer needs and behaviour in Latin America

This text will give you an overview of the Latin America and its economy and its consumption habits, allowing you a view on the acceptance and viability of its products and services.
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How to win a business assignment in Latin America

This paper will give you some tips on how you may win, or lose, a business in Latin America if you pay attention, or do not, to local culture.
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How to win a business assignment in Southeast Asia

The goal of this document is to give some specific details on how business is conducted in South Asia and to give a few pointers on how to win business assignments in Southeast Asia.
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Meetings and behavior in business context in Latin America

  This document provides general guidelines to help the reader understanding the way Latin Americans usually behave on a meeting or other business occasions. Thus, the reader may also know how to both act and react on these situations.   
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Meetings and Behaviour in Business Context in Southeast Asia

The goal of this document is to give some specific details on how to behave in business context and in meetings in Southeast Asia, what to do and what not to do.
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Negotiation in Latin America

The goal of this document is to give some specific details on how negotiations are conducted in Latin America and give a few pointers on how to do and win it. 
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The business sector growth of Southeast Asian economies

This document is targeted at European SMEs and start-ups who provide innovative methods or ideas in specific sectors with business potential in ASEAN and who would like to enter the Southeast Asian market.
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The opportunity of ICT in the agri business sector in Southeast Asia

Why should I read this document? This document gives an overview of the ICT development in Southeast Asia, and describes the opportunity of ICT in the agri-business sector and the key practices of applying ICT in the agri-business in Southeast Asia.
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