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This webinar brings together the expertise in the innovation of ENRICH Brazil and the Cultural expertise of a Brazilian expert consultant of Hofstede Insights.
They discuss the current STI landscape and the implication and best practices when doing business in Brazil.
Join our speakers in the CUBE IN webinar about Doing Business in Colombia, the initial gateway for the Colombian market. In this webinar, you will not only learn more about the intricacies of entering the Colombian market, but you will also get further insights into sectors offering potential investment opportunities for foreign companies.
Are you interested in Doing business in Qatar or pursuing a partnership in the area?
This webinar provides you with an overview of the cultural values and advice on how to enter the market or form partnerships in the region.
In this webinar about South Korea, organised in collaboration with the Global Cosmetics Cluster-Europe, we focus on understanding the Korean market and the importance of adapting the business models to it.
The first speaker Alex Eunkyeong Yu guides you through the intricacies of Korean culture. You will learn how traditional Korea has shifted into a dynamic, innovative and entertainment driven society. As an experienced executive coach and organisational development consultant, Alex focuses on the cultural challenges and consumer behaviour European businesses need to be aware of to succeed in this market.
One example of a successful European business on the Korean market is MARTIDERM. The second speaker, Sylvain Gleizes, give us a glance of what his company experienced while expanding to South Korea. He shares insights into how important it is to adapt the business model to the local market, select the appropriate sales channels and also what impact internationalisation can have on the innovation back home.
A fast developing economy, a growing middle class and a very young workforce in India has made global businesses vie for a piece of the Indian pie. However, for these very reasons, India can be a complex cultural puzzle to solve, especially due to its extremely heterogeneous population. Generational, linguistic, professional, religious and socio-economic differences within the country make it a glaring mosaic of contrasts, paradoxes and mazes and understanding these can be key to succeeding in the country.
Join Divya Susan Varkey and Nadir Karanjia, Associate Partners of Hofstede Insights in India, to learn more about the nuances of Doing Business in the Indian Subcontinent.
Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?
This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent.
The outlook for Vietnam’s information and communication technology (ICT) market is strong at an average growth rate of 8 per cent between 2016 and 2020. The ICT industry (especially software and services) is expected to grow tremendously as Vietnam has emerged as a production centre for both IT hardware and services such as software development outsourcing.
The Vietnamese Government has identified ICT as a key sector contributing to the country’s development and has devised a Master Plan for Information Technology. This plan specifies targets for 2020 and aims at turning Vietnam into an advanced ICT country. The government has pledged to invest approximately US$ 415 million from the State Budget in the ICT sector by 2020.
In this webinar, attendees are invited to listen to the presentations about ICT trends in Vietnam, how to successfully enter the Vietnamese market and about protecting IPR. The webinar was held in collaboration with the SEA IPR SME Helpdesk project.
In this webinar, we have explored Kenya's changing economic landscape, highlighting how international firms or organisations can benefit from emerging opportunities and what intercultural differences they need to be mindful of while entering the market. Watch the recording where our speakers Okey Okere, VP of Hofstede Insights Africa, Erick Ngala, cross-industry business advisor in Kenya, and Bob van der Bijl, Managing Director at ABC Advisory and Consultancy Limited, will guide you through the important issues impacting effective business transactions and international collaborations between Kenya and European countries.
The webinar was organised in collaboration with EEN, HIBO and NABC.
EEN: The Enterprise Europe Network provides support for Small and Medium-sized Enterprises (SMEs) with international ambitions. The Network's aim is to help businesses innovate and grow internationally. The Network is active in more than 60 countries worldwide. It brings together 3,000 experts from more than 600 member organisations.
HIBO: Hanze International Business Office, a platform operating from the Hanze University of Applied Sciences in The Netherlands. We advise and support start-ups and SME's with expanding their international ambitions, product development and digital presence locally and internationally. We focus on inter-regional development by making use of student - expert lead projects in collaboration with research initiatives.
More information at www.hanze.nl/HIBO.
NABC: The Netherlands-African Business Council (NABC) is the leading organisation for trade and investment facilitation for Africa in the Netherlands. At NABC we believe that the Dutch private sector has a prominent role to play in the sustainable development of the African continent. Therefore, NABC’s purpose is to inform, inspire, catalyse and connect businesses with Africa’s opportunities and to assist businesses in making confident decisions about when, where and how to do business in Africa. The NABC today leads a network of nearly 250 engaged and diverse members and has access to a community of over 10,000 African and European businesses, institutes, government entities and others interested in doing business in Africa. For more information visit www.nabc.nl.
In this webinar, our expert speakers explore the intricacies of business culture in Mexico. Watch the webinar and learn more about the challenges and complexities of entering the Mexican market while gaining insights into sectors that offer potential investment opportunities for foreign companies.
Adapting to local styles of doing business is often the difference between success and failure.
In this webinar will Jean-Pierre Coene and Marc Jacobs, authors of the book Negotiate like a local, give you the keys to adapting your style and to understanding the underlying reasons for "why" we act the way we do.
This webinar was conducted in cooperation with the project ENRICH.
ENRICH is a global network of centres and hubs that promotes the internationalisation of European science, technology and innovation (STI).
Please find more information about ENRICH under http://china.enrichcentres.eu/.
In this webinar, our expert speakers will guide you through the intricacies of doing business in the Middle East. Amer Bitar and Omar Shroof will talk about the cultural aspects of doing business in this region as well as the innovation environment and trends.
This webinar was organised in collaboration with the Chamber of Commerce in Luxembourg, Enterprise Europe Network, B2Fair, and Expo2020 Dubai UAE-Luxembourg as a part of the Virtual follow -up day of the Connecting Business, Creating Growth Dubai World Expo 2020.
Have you been considering investing in an Indonesian and Malaysian business or pursuing a partnership with an Indonesian or Malaysian firm?
This webinar will provide you with an overview of Indonesian and Malaysian cultural values and will explain how they apply specifically to business interactions.
How is national culture embedded in cutting-edge aerospace technology? 'Radars and Flowers' provides an introduction to examples of international aerospace technology and engineering with national culture influences at its core and how this has influenced design, production and operation. In our webinar, we will mainly focus on the MENA region.
Register for the webinar today!
Watch the recording of our webinar, and you will learn more about how to leverage culture to successfully collaborate on new ventures or projects in Africa. European SMEs can use Hofstede's 6-Dimensional model on culture to quickly establish the right understanding and build trust with their potential partners on the continent. Our speaker, Okey Okere, managing director of Hofstede Insights Nigeria, illustrates this through case examples comparing selected European and African countries. In the second part of the webinar, Myriam Munezero, the Chairperson of Think Africa, presents Think Africa's professional service and talk more about sourcing and utilizing local knowledge with a focus on the development of African countries.
The innovation and digital transformation of the agribusiness sector in Latin America is undoubtedly evolved rapidly throughout recent years. The characteristics of the business environment, as well as the cultural aspects in the different countries of the region, are crucial in obtaining a thorough understanding of this sector.
This webinar organised in collaboration with ENRICH Brazil illustrates how the agribusiness sectors have been reformed through the galvanizing impact of digital transformation in Latin America, especially in Brazil. The speakers of this webinar are Mr Daniel Langue, Innovation Manager at Bosch Latin America who talks about Agri-business Innovation in Latin America and Mr Christian Filli, Associate Partner of Hofstede Insights, who provides cultural insights of doing business in Latin America.