In this webinar about South Korea, organised in collaboration with the Global Cosmetics Cluster-Europe, we focus on understanding the Korean market and the importance of adapting the business models to it.
ALEX EUNKYEONG YU
Alex is an executive coach and organizational development consultant who focuses primarily on global leadership development, executive team development, culture change, intercultural management, emotional intelligence, and other subjects related to organizational effectiveness. She uses a wide range of modalities in her leadership development work, including her recent interest in neuroscience.
Consulting, coaching, and facilitating since 2004, she has worked with C-suite/senior-level executives across a wide range of sectors including consumer products, luxury, hospitality, financial services, pharmaceuticals, and IT.
Alex is an ICF Professional Certified Coach (PCC) and a Korean Facilitators Association Certified Professional Facilitator (CPF). She holds both a PhD and an MA in Human and Organizational Systems from Fielding Graduate University and an MBA in International Management from Thunderbird School of Global Management. She also has MA and BA in English Literature from Ewha Woman’s University in Seoul. She has lived and worked in the US and China, and is now based in Seoul, Korea.
Chief Commercial & Marketing Officer at MartiDerm Group. After graduating from French Business School, he worked in different countries, over 20 years in the FMCG industry on iconic brands such as Heinz or Schweppes. He joined the cosmetic industry in 2019 to contribute to MartiDerm’s growth in its domestic and international markets.
MartiDerm Group: Dermocosmetic laboratory originating from a pharmacy in Barcelona specialized in Master Formulas. The pharmacist Martí Tor was a pioneer in developing in 1989 the formula of Proteoglycans with Vitamin C packaged in a topaz glass ampoule to preserve its active ingredients. In reality, he had just developed a new category in the antiaging market. The 2nd generation of the family then created the MartiDerm laboratory in 1997. Currently, MartiDerm La Fórmula is the leader of anti-aging facial dermocosmetics in pharmacies in Spain and is present in over 30 countries.
Global Cosmetic Cluster- Europe
The European cosmetics industry is represented by a European cosmetics clusters, Global Cosmetics Cluster-Europe, based on a common strategy to boost the internationalization of SMEs in the cosmetic industry. Focused on priorities such as supporting competitiveness through globalization, fostering the European cosmetics expertise, and enhancing the European cluster collaboration, the European metacluster provides an accelerator program towards target countries (India, Mexico, South Korea, UAE, USA). The acceleration program has been set up in the framework of a ESCP4i project co-funded by the COSME Programme of the European Union.
6 project partners involved: Cosmetic Valley (France), AEBB (Portugal), Beauty Cluster (Spain), IKMIB - Istanbul Chemicals and Chemical Products Exporters Association (Turkey), Polo della Cosmesi (Italy) and Transylvania Lifestyle Cluster (Romania).
The outlook for Vietnam’s information and communication technology (ICT) market is strong at an average growth rate of 8 per cent between 2016 and 2020. The ICT industry (especially software and services) is expected to grow tremendously as Vietnam has emerged as a production centre for both IT hardware and services such as software development outsourcing.
Born in Vienna/Austria, Thomas works and lives for more than 25 years in Vietnam. Initially arriving on a technical assignment, he soon built his first international business from a US$ 30k start-up to a $ 10M p.a. corporation within its first three years. More recently, he directed the Vietnamese arm of a German Multinational Company in the BPO and software development fields, nearly tripling its revenue, while at the same time improving cost-efficiency by 15- 20% year after year. Thomas owns an international consulting firm with a primary focus on investment in the EU and Vietnam, assisting new investors in establishing accurate cost projections and business plans, selecting suitable locations, securing business licenses and government grants, and forming support networks. He also advises a select number of international private clients on strategic leadership matters and helps top executives of different organizations develop dynamic management systems.
Marta Bettinazzi is the new IP Advisor of the South-east Asia IPR SME Helpdesk project located in Ho Chi Minh City. Marta is in charge of delivering IPR trainings across South-east Asia, advising European SMEs on enquiries related to South-east Asia. Marta holds a Master Degree in Law from the University of Pavia (Italy) and a Ph.D in Roman Law and European legal culture from the Universities of Pavia and Saarbrücken (Germany). She has also completed an LLM program in European and International Law at the Europa Institut in Saarbrücken (Germany), specializing in European Economic Law and IPR. Previously she worked as lawyer in a law firm in Milan, and before that as a post doc researcher at the University of Pavia.
Are you interested in learning more about doing business in China?
Xia Wenhuan is the Executive Secretary of the Beijing B&R International Co-Incubation, an independent, membership-based, non-profit and non-governmental network, with the mission of connecting the incubation service providers together and facilitating their partnerships. Previously he was the Managing Director of the International Technology Commercialization (CCPIT-CIECI), where he led an international technology transfer team and managed international innovation zones throughout China. Xia Wenhuan works with local governments to facilitate international technologies and startups to the Chinese market as well as bring Chinese companies or investors to the global market.
Richard Deng is the Chief Representative Officer of SPI China since 2005. Richard Deng is responsible for the activities within the Beijing SPI office, interacting on a daily basis with the offices in Portugal.
Richard Deng works with a wide range of European SMEs in developing their business opportunities in China - including the promotion of investments in China, promotion of business cooperation between EU and China companies (more specifically SMEs) and the facilitation of market access of EU companies to China. He has more than 5 years of valuable experience with European Commission projects, in particular projects that aim to foster EU-China cooperation and policy dialog in terms of trade and science, technology and innovation. Being based in China, he has excellent knowledge and experience of a wide range of Chinese sectors (including agro-food, green building, healthcare, machinery, transportation, ICT, pharmaceutical), and has excellent networks of key stakeholders in Chinese government authorities, associations, universities, research institutes, science parks and various business sectors.