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The quizzes below allow you to assess your cultural knowledge, your personal values, and your organisational culture.

Are you ready to successfully innovate in emerging economies?



Generic tools
Irrespective of your target country, the three tools below will help you assess your cultural knowledge, your values and your organisational culture. You can take the tools in any order you like.

Test your knowledge of culture, learn about the impact of culture and get tips on what competence areas to improve

20 questions
5 minutes

Understand your own values in order to understand others. Get a report on 6 personality traits.

19 questions
<10 minutes

What is your organisational culture? How does it support your internationalisation and innovation activities?
22 questions
<10 minutes
Culture zone quizzes
How do people from different geographic regions tend to behave differently compared to Western Europe? Each quiz consists of 15 True/False questions.

Arab World and Middle East - Quiz
Do people value work more than free time? Take this short quiz and learn more about this region (Egypt, Iran, Qatar, United Arab Emirates).

15 questions
5 minutes

China - Quiz
Are many Chinese obsessed with status symbols? Do they observe traffic rules more than European? Test and improve your knowledge on China.

15 questions
5 minutes

Latin America - Quiz
Do Latin Americans appreciate punctuality less than Europeans? Take this quiz and learn more on this region (Brazil, Chile, Colombia, Mexico, Peru).

15 questions
5 minutes

Southeast Asia - Quiz
Do students from this region have better results than European ones? Learn more about this region (Bangladesh, India, Indonesia, Malaysia, Pakistan, Philippines, Thailand).
15 questions
5 minutes

Sub-Saharan Africa - Quiz
Do people from Sub-Saharan Africa value punctuality? Are women integrated to work life? Test and improve your knowledge of culture in Sub-Saharan Africa (Nigeria, Kenya).

15 questions
5 minutes
Country specific quizzes
Test your knowledge of culture and the innovation landscape of specific countries.

Knowledge on India

What are the most lucrative and innovative sectors for the startup ecosystem in India? Do people from India appreciate punctuality less than Europeans? Not sure about the answers? Take this CUBE IN quiz and learn more!  

Knowledge on Brazil

How do the negotiations in Brazil look like? What are the most innovative sectors? Would you like to find out more about this interesting country? Take the quiz!

Knowledge on China

What is the "Belt and Road initiative"? Have you already heard about "Guanxi"? Try our CUBE IN quiz about China and learn more about the culture and innovation environment!

Knowledge on Vietnam

Is it complicated for foreign companies to reach the Vietnamese market? How to behave during the first meeting with Vietnamese business partners? Take the Cube In quiz and test your knowledge on this Southeast Asian country!

Knowledge on Mexico

What should you keep in mind while negotiating with Mexicans? Is Mexican "machismo" only a myth? Test your knowledge of Mexican culture and innovation in our quiz!

Knowledge on Malaysia

How does the decision-making process work in Malaysia? Is it difficult for a foreigner to start a business in Malaysia? Test your knowledge of Malaysian culture and innovation in our quiz and learn more!

Knowledge on Russia

How important are personal relationships in Russia? Why Russians don't smile? Test your knowledge about Russian culture and innovation environment in our quiz!